Many of these brands have already caught the eye of international celebrities, including Blackpink, Dua Lipa, and many other big names. From sleek, elegant dresses to bold streetwear and show-stopping event pieces, these Vietnamese fashion labels are making their mark worldwide.
Bunny Hill Concept
Bunny Hill Concept is a bold voice in Ho Chi Minh City’s fashion scene, known for avant-garde designs and daring silhouettes. Hidden on the second floor of a consignment store, the brand blends edgy streetwear with a futuristic, sci-fi-inspired aesthetic.
Standout pieces include buckled corsets, tasselled maxi skirts, and semi-sheer wet-look tops that push the boundaries of contemporary style. With meticulous construction and distinctive flair, Bunny Hill Concept has earned recognition beyond Vietnam for its inventive approach to fashion.
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Fancì Club
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From her Hanoi studio, designer Khanh Duy Tran turns vintage fabrics and deadstock into daring, Y2K-inspired pieces that exude glamour and attitude. Each garment is meticulously crafted by local artisans, combining bold silhouettes with inventive textures.
Fancì Club has quickly become a global sensation, worn by stars such as Dua Lipa, Olivia Rodrigo, BLACKPINK’s Lisa and Jennie, Bella Hadid, Doja Cat, and Hailey Bieber. Celebrated for its show-stopping, event-ready designs, the brand is redefining contemporary Vietnamese fashion on the international stage.
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La Lune
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At La Lune, designer Quách Đắc Thắng creates sculptural pieces that feel lifted from a futuristic, cyberpunk fantasy. His designs merge traditional craftsmanship with experimental techniques, from iridescent butterfly-adorned dresses to striking, armour-like constructions.
The brand’s surreal aesthetic has drawn fans from Blackpink’s Lisa and Jisoo to fashion-forward internet personalities, cementing La Lune as a standout in boundary-pushing design. Its dreamy yet bold aesthetic reflects the creativity and ambition driving today’s Vietnamese fashion scene.
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Montsand
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Montsand blends Eastern sensibility with Western design, creating pieces defined by balance and quiet elegance. The brand balances clean, structured silhouettes with delicate, handcrafted details to create refined, feminine designs.
Rooted in craftsmanship and sustainability, each piece is thoughtfully made to offer timeless style beyond seasonal trends. Perfect for weddings and special occasions, Montsand is one to consider for your next big event.
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LSOUL
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LSOUL is a contemporary Vietnamese fashion label that blends femininity with individuality, creating designs that celebrate confidence and self-expression. Founded by Nguyen Trong Lam, the brand evolved from a curated retail concept into a full-fledged design label in 2022, quickly gaining recognition for its distinctive vision and quality.
With a focus on trend-driven yet original pieces, LSOUL has been worn by K-pop idols from BLACKPINK, TWICE, and aespa, as well as British singer Zara Larsson and Thai actress Davikah. Today, it stands as a creative force pushing boundaries and shaping modern fashion with a free-spirited edge.
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Huelleyrose
Huelleyrose is a Vietnamese fashion label founded in 2021, rooted in the vibrant energy of Saigon. The brand creates bold, trend-driven pieces designed to celebrate individuality and confidence. Known for its bright colours and body-positive silhouettes, Huelleyrose champions self-expression through fashion. Its designs continue to inspire a new generation of women to embrace their style with confidence and ease.
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Viery Studios
Viery Studios is a homegrown Vietnamese fashion label championing local talent while pushing contemporary style forward. Designed to empower women to both follow and lead trends, its collections reflect a bold, confident aesthetic with a distinctly modern edge.
Drawing from a vibrant creative community, the brand has quickly become a favourite among fashion enthusiasts seeking expressive, unique styles. Its collections blend whimsy with wearability, giving life to clothing that feels both elevated and personal.
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Latui Atelier
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Led by designer Tú Lâm, Latui Atelier reimagines femininity through a rebellious, punk-infused lens. From shredded lace gowns to studded denim and 3D-printed details, the brand pushes boundaries with avant-garde designs that exude attitude and artistry.
Its bold pieces have been worn on stage by rising group Cortis and embraced by a growing circle of fashion-forward creatives. With a cult following among Saigon’s creative crowd, Latui Atelier blurs the line between fashion, self-expression, and empowerment.
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Feature Image: Montsand