The announcements include the new MacBook Air with M5, iPad Air with M4, iPhone 17e, MacBook Pro with all-new M5 Pro and M5 Max, the Studio Display and Studio Display XDR, and MacBook Neo (introduced a day later). Each device is packed with upgraded chips, faster storage, and smarter AI features designed to make your work and play faster, smoother, and more powerful.
Here’s everything you need to know.
iPad Air: Now powered by M4
The new iPad Air gets a major boost with the introduction of the M4 chip, delivering up to 30 percent faster performance compared to M3 and up to 2.3x faster performance than M1 models. Featuring an 8-core CPU and 9-core GPU, the device is built for demanding creative workflows, from editing 4K video in Final Cut Pro to rendering 3D graphics with hardware-accelerated ray tracing.
AI capabilities are also significantly enhanced. With 12GB of RAM (a 50% increase over the previous generation) and 120GB memory bandwidth, the 16-core Neural Engine is up to three times faster than M1. Tasks such as transcribing lectures, removing video backgrounds, and running AI-powered productivity tools feel seamless and responsive.
Connectivity sees a leap forward with Apple’s N1 wireless chip, enabling Wi-Fi 7 and Bluetooth 6, while cellular models feature the C1X modem for up to 50% faster data performance and improved energy efficiency.
Available in 11-inch and 13-inch sizes, the new iPad Air supports Apple Pencil Pro and Magic Keyboard, making it a versatile tool for students, creators, and business users alike.
Price: From RM2,799
Availability: From March 11
MacBook Air: The world’s most popular laptop, upgraded
The MacBook Air now arrives with the all-new M5 chip, featuring a 10-core CPU paired with up to a 10-core GPU featuring a Neural Accelerator in each core. Performance improvements are especially notable in AI workflows, with up to 4x faster AI task processing compared to M4 and up to 9.5x faster than M1 models.
Creative professionals will appreciate up to 6.5x faster 3D rendering in Blender and significant boosts in image processing and AI video enhancement. The unified memory bandwidth has increased to 153GB/s, ensuring smoother multitasking and faster app launches.
Perhaps most welcome is the upgraded base configuration: MacBook Air now starts with 512GB of storage, which is double that of the previous generation, and can be configured up to 4TB for the first time. Along with that, the new SSD delivers 2x faster read and write speeds.
Design-wise, it retains its thin, fanless aluminium build and is available in sky blue, midnight, starlight, and silver. With up to 18 hours of battery life, a 12MP Center Stage camera, Wi-Fi 7, Bluetooth 6, and support for two external displays via Thunderbolt 4, it remains one of the most balanced laptops on the market.
Pricing: From RM4,699 for the 13-inch model | From RM5,499 for the 15-inch model
iPhone 17e: Exceptional value meets next-gen power
Joining the iPhone 17 line-up is the iPhone 17e, positioned as a more accessible yet highly capable model. Powered by the new A19 chip built on 3-nanometer technology, the device features a 6-core CPU and 4-core GPU with Neural Accelerators, delivering console-level gaming performance and faster AI processing.
Storage now starts at 256GB – double the entry storage of the previous generation – at the same starting price of RM2,999. The new C1X mobile modem is up to 2x faster than its predecessor while using 30 percent less energy, contributing to strong all-day battery life.
The 48MP Fusion camera enables optical-quality 2x telephoto and next-generation portrait capabilities, while video can be recorded in 4K Dolby Vision up to 60 fps. Enhanced durability comes via Ceramic Shield 2, offering 3x better scratch resistance.
iPhone 17e also supports MagSafe, fast USB-C charging (up to 50 percent in 30 minutes), satellite features including Emergency SOS and Messages via satellite, and runs on iOS 26 with Apple Intelligence features such as Live Translation and Call Screening. It will be available in black, white, and soft pink.
Availability: Pre-orders begin March 4, arrivals from March 11
MacBook Pro: Redefining pro-level power
The 14- and 16-inch MacBook Pro gets a monumental upgrade with the all-new M5 Pro and M5 Max chips, delivering what Apple calls “the world’s best pro laptop.” These chips feature the fastest CPU cores in the world, next-generation GPUs with a Neural Accelerator in every core, and higher unified memory bandwidth, giving professionals a machine capable of running complex workflows at unprecedented speeds.
On-device AI performance is now up to four times faster than the previous generation and up to eight times faster than M1 models, allowing developers, designers, and engineers to run advanced AI models, train custom datasets, or process massive video and 3D projects directly on the laptop.
The MacBook Pro is designed to handle the heaviest workloads. The M5 Pro supports up to 64GB of unified memory, while the M5 Max goes up to 128GB, paired with blazing-fast storage and SSD speeds twice as fast as the previous generation. Motion designers, VFX artists, and creative professionals can now work with real-time 3D scenes, render high-resolution videos, and generate AI-driven content with ease.
Connectivity is equally impressive: Thunderbolt 5, HDMI supporting up to 8K output, an SDXC card slot, and Apple’s N1 chip for Wi-Fi 7 and Bluetooth 6 ensure smooth, high-speed connections whether in the studio or on the go.
Beyond raw performance, the MacBook Pro continues to deliver on Apple’s hallmark user experience. Its Liquid Retina XDR display with a nano-texture option provides stunning visual clarity, while studio-quality microphones and an immersive six-speaker sound system make it ideal for content creation and communication.
Powered by macOS Tahoe, users benefit from AI-enhanced workflows, smarter Spotlight search, powerful Shortcuts, and Continuity features that integrate seamlessly across Apple devices. With up to 24 hours of battery life, professionals can take their work anywhere without compromise, making this MacBook Pro a true powerhouse for creators who demand speed, intelligence, and versatility in a single machine.
Price: RM8,999 for the 14-inch M5 Pro | RM14,999 for the 14-inch M5 Max | RM10,999 for the 16-inch M5 Pro | RM15,999 for the M5 Max
Studio Display family: A new standard for Pro displays
Apple has also introduced its latest display lineup with the new Studio Display and the all-new Studio Display XDR, engineered to pair seamlessly with the Mac. The refreshed Studio Display features a stunning 27-inch 5K Retina display with 600 nits of brightness and P3 wide colour, alongside a 12MP Center Stage camera with Desk View, a studio-quality three-microphone array, and a six-speaker system with Spatial Audio. With Thunderbolt 5 connectivity, users can daisy-chain up to four displays or connect high-speed accessories, while the included cable delivers up to 96W of charging power for a 14-inch MacBook Pro.
For professionals demanding ultimate performance, the Studio Display XDR raises the bar with a 27-inch 5K Retina XDR panel powered by an advanced mini-LED backlight featuring over 2,000 local dimming zones. It delivers up to 1,000 nits of SDR brightness and an impressive 2,000 nits of peak HDR brightness, paired with a 1,000,000:1 contrast ratio for breathtaking clarity and depth.
A 120Hz refresh rate with Adaptive Sync ensures ultra-smooth motion, while support for both P3 and Adobe RGB colour gamuts makes it ideal for HDR video editing, colour grading, 3D rendering, and print design. Like its sibling, it includes Thunderbolt 5 connectivity, a 12MP Center Stage camera, immersive audio, and up to 140W charging power, enough to fast-charge a 16-inch MacBook Pro.
Pricing: From RM6,499 for the Studio Display | From RM13,499 for Studio Display XDR
Availability: Pre-order starts March 9
MacBook Neo: Apple’s most affordable laptop yet
Lastly, Apple introduced the all-new MacBook Neo, designed to bring the Mac experience to more users than ever. The lightweight laptop features a durable aluminium enclosure and comes in four colours – blush, indigo, silver, and citrus – giving it a playful yet premium aesthetic. Weighing just 2.7 pounds, it is built to be highly portable for students, creatives, and everyday users on the move.
At the centre of MacBook Neo is the A18 Pro chip, the first time Apple is bringing an iPhone chip to a MacBook. According to Apple, it is up to 50 percent faster for everyday tasks and up to three times faster for on-device AI workloads compared to the bestselling PC with the latest Intel Core Ultra 5 processor. Despite its performance, the laptop runs completely silent thanks to its fanless design and offers up to 16 hours of battery life on a single charge.
The laptop features a 13-inch Liquid Retina display with 2408-by-1506 resolution, 500 nits of brightness, and support for 1 billion colours, delivering sharp text and vibrant visuals for everything from work to entertainment. It is complemented by a 1080p FaceTime HD camera, dual microphones, and Spatial Audio-enabled speakers, making it well-suited for video calls, streaming, and creative projects.
MacBook Neo also includes Apple’s Magic Keyboard, a large Multi-Touch trackpad, and essential connectivity such as two USB-C ports, Wi-Fi 6E, Bluetooth 6, and a headphone jack. Running on macOS Tahoe, it integrates seamlessly with the iPhone through features like Handoff, Universal Clipboard, and iPhone Mirroring, allowing users to move effortlessly between devices.
Pricing: RM2,499
For more updates and information, visit Apple’s official website.
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Featured image: Apple