For newlyweds, good sleep is crucial, especially before the big day, when you need to put on your best face – and after the wedding, when you’re drained from all the socialising. With that in mind, Simmons wants every couple to feel their best – and they believe that a love that lasts begins with a good mattress. That is why, to celebrate 100 years of their Beautyrest series and 150 years of heritage, Simmons has introduced their new five-month campaign called Sleep Begins With Love.
The campaign runs from September 2025 to February 2026, with one clear goal: developing a superior mattress to celebrate marriage with meaningful comfort and quality sleep.
Better sleep with Simmon’s Do Not Disturb mattress technology
Cue the Simmons® Original Pocketed Coils® series that minimises motion transfer. The design provides an unsurpassed motion separation they call a Do-Not-Disturb feature, now a signature of the brand. This feature ensures comfort and deep rest for engaged couples, newlyweds, and long-term partners alike. Their pioneering innovations, such as the Pocketed Coil®, Beautyrest®, and advanced e-ION Crystal™ Technology are among the many reasons why Simmons is a trusted brand among top hotels, including Shangri-La, Four Seasons, and Marriott International.
Simmons has introduced a number of mattress collections throughout the years. Among them are Beautyrest, BackCare, and BeautySleep. However, their best-seller remains to be the Beautyrest series, specifically the Beautyrest Ultimate Grandeur. Between the resilient coil-on-coil technology, anti-bacteria filcare fibre, and hypoallergenic memory foam, it is not a surprise why it is a top choice for customers worldwide.
For Simmons, a mattress is not just a piece of furniture, but also the foundation of an everlasting love. To further celebrate new lovebirds, they have collaborated with eight top brands and talents in the wedding industry to immerse their customers in a specially curated wedding experience. The lineup for their Sleep Begins With Love campaign includes The Gown Atelier, Precious Wedding, Spring Cottage, Louis Gan Photography, Ken Chan Production, Shiyo Joo Makeup, Kevin Chong, and The Peak Xperience.
The campaign unfolds with exclusive giveaways and luxury prizes, but rounds off with an exciting grand prize – a romantic getaway for two to Japan, where one lucky couple will embark on a honeymoon journey. The campaign entry is simple: book with one of their official partners for your upcoming wedding. From photography to clothing, the collaboration forms a harmonious arrangement that every newlywed couple seeks.
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A new chapter with Simmons Wedding Circle
To put it best, we comb back to the words of Samantha Vong, the managing director of Simmons Southeast Asia: “Your first nights together should be unforgettable, and Simmons ensures they’re also restful. The Wedding Circle embodies our belief that comfort goes beyond the mattress – it’s the love, memories, and well-being couples take with them. A Simmons mattress is more than furniture; it is a long-term investment in health, happiness, and the foundation of a home.”
A wedding day marks a new chapter in every love story. With this new campaign, Simmons further ascends the experience. For couples and soon-to-be newlyweds interested to know more about the campaign, you can head over to Simmon’s website or follow @simmons.msia on Instagram.
You can also experience the “Beautyrest” of Simmons mattresses first-hand at the Simmons Gallery located at Lot No. S-206, Second Floor, The Gardens Mall.
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