Maria Grazia Chiuri’s nine-year tenure as Dior’s womenswear and accessories creative director marked a transformative era for the French house. As its first female creative head, Chiuri infused collections with bold feminist messages, like her debut “We should all be feminists” tees and revitalised archival pieces such as the Saddle Bag.
Under her leadership, Dior’s revenue leaped from around €2.2 billion in 2017 to €9.5 billion in 2023, before a slight dip to €8.7 billion in 2024. On 29 May 2025, the house announced that Chiuri would step down after presenting her final Resort 2026 collection in her native Rome.
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Chuiri’s departure from Dior may mark the end of an era, but the vacancy has opened the door to a new chapter – one now shaped by a singular creative force: Jonathan Anderson.
Who is Jonathan Anderson?
Born in Northern Ireland in 1984, Anderson’s early ambition was acting; he later pivoted to fashion, studying menswear at the London College of Fashion before launching JW Anderson in 2008.
Known for blurring gender norms and merging art with craft, his eponymous label garnered rapid acclaim and industry recognition, including awards from the British Fashion Council.
In 2013, LVMH invested in JW Anderson and appointed him creative director of Loewe, the Spanish luxury brand. Over his eleven-year tenure there, he quintupled revenues, transformed Loewe into a global cultural force, and earned acclaim with statements like the puzzle bag and creative campaigns featuring the likes of Rihanna and Maggie Smith.
A historic new role at Dior
In April 2025, Dior appointed Anderson as Artistic Director of the menswear line, succeeding Kim Jones. Just weeks later, he was tapped to unify leadership across women’s, menswear, and haute couture – the first since Christian Dior himself to hold all three roles simultaneously.
Chair and CEO of Christian Dior Couture Delphine Arnault lauded him as “one of the greatest creative talents of his generation,” signaling faith in his ability to inject cohesion and vitality into the brand. With a sharp eye for storytelling and silhouette, Anderson is poised to usher in a new era of cultural relevance and refined innovation for the house.
In an interview with Vogue, Arnault emphasised the need for greater ‘coherence in communication’ across Dior’s womenswear, menswear, and haute couture divisions. With Jonathan Anderson now leading all three – a first in decades for the maison – the appointment marks a strategic shift toward a more unified creative vision, setting the stage for a new era of design innovation.
One of the most astonishing aspects of Anderson’s new chapter is the sheer volume of work ahead: 18 collections a year. With his exit from Loewe in March 2025, the designer now helms 10 collections annually for Dior, six for his namesake label JW Anderson, and two for his ongoing JW Anderson x Uniqlo collaboration.
Industry observers point out that this pace echoes legends like Karl Lagerfeld, designers who operated at a near-mythical level of output. Balancing distinct brand identities, aesthetics, and timelines across so many collections will test not only Anderson’s stamina but also his ability to sustain creative coherence and innovation at scale.
What might Jonathan Anderson bring to Dior?
While Dior under Chiuri leaned into feminist narratives, archival reissues, and romantic minimalism, Anderson’s aesthetic is more avant-garde – mixing craft, surrealist references, sculpture, and fluid gender expressions. From cracked-egg heels and viral knits at Loewe to cult accessories and runway moments at JW Anderson, he has consistently balanced conceptual depth with commercial impact.
His signature lies in merging artistic provocation with cultural relevance, a quality that has defined his appeal across both brands. While we expect his work at Dior to carry hallmarks of bold craftsmanship and genre-bending vision, it’s also likely to take on a new form shaped by the house’s storied codes, heritage, and couture precision.
As for when we’ll first see Anderson’s vision for Dior, mark your calendars: his debut Dior Men’s collection will be unveiled on 27 June 2025 in Paris, offering an early glimpse into his take on the house. His women’s and haute couture debut is set for September 2025, a pivotal moment as the industry watches closely to see how he will shape Dior’s next chapter.
Can Jonathan Anderson reinvent Dior’s identity for a new generation?
Chiuri’s exit marks a closing chapter, one rooted in archival feminism and accessible elegance. Anderson’s entrance signals a pivot toward innovation, experimentation, and cultural boldness under a single creative authority.
With a stylistic shift on the horizon, Dior is betting on Anderson’s ability to both respect house heritage and push boundaries – recalibrating its voice for a shifting market. As sales plateaued in 2024, LVMH clearly expects his creative prowess to inject fresh momentum.
The coming months will be defining. Will Jonathan Anderson reimagine Dior for the next generation, creating a modern legacy that blends his past with Christian Dior’s timeless DNA? Stay tuned.
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