When it comes to timeless luxury, few names resonate like Gucci. Founded in 1921 in Florence, Italy, by Guccio Gucci, the iconic fashion house began as a humble leather goods workshop inspired by the elegance of English nobility.
Over the decades, Gucci has grown into a global symbol of craftsmanship, heritage, and bold reinvention, blending Italian tradition with modern glamour.
The house has seen several creative reinventions under the helm of visionary directors. From Tom Ford’s provocative edge in the ’90s to Frida Giannini’s romantic flair and Alessandro Michele’s maximalist renaissance, each era brought with it a redefinition of Gucci’s identity while keeping its core rooted in luxury and innovation.
Today, under the creative direction of Sabato De Sarno, the brand enters a new chapter, promising a more pared-back sophistication while honouring its rich past.
Gucci’s global influence is undeniable, bolstered by a star-studded lineup of ambassadors like Dakota Johnson, Xiao Zhan, IU, and Harry Styles, each bringing their own distinct style to the storied brand.
And at the heart of Gucci’s enduring appeal? Its handbags. Over the years, pieces like the Jackie, the Bamboo, and the Horsebit have transcended seasonal trends to become true icons.
In this edition of Style Staples, we spotlight five Gucci bags that have stood the test of time – designs that not only reflect the brand’s ever-evolving story but continue to hold their place as must-haves in any well-curated wardrobe.
Gucci Bamboo
Introduced in 1947, the Gucci Bamboo Bag was born out of post-war resourcefulness, when traditional materials were scarce and artisans turned to lightweight bamboo for the handle. Designed under the direction of Guccio Gucci himself, the bag quickly became a symbol of quiet luxury and Italian craftsmanship.
Its curved bamboo handle, structured silhouette, and timeless appeal have made it a lasting icon, reimagined by later creative directors like Tom Ford and Alessandro Michele. Today, it remains one of Gucci’s most recognisable pieces – elegant, functional, and rich in heritage.
Shop the Bamboo bag here.
Gucci Diana
The Gucci Diana bag was first introduced in 1991 and gained iconic status thanks to its namesake, Princess Diana, who famously carried it as part of her off-duty style. Originally designed as a structured tote, it featured bamboo handles and a practical, elegant silhouette.
In 2021, creative director Alessandro Michele revived the bag with modern updates, including vibrant leather belts around the handles – a nod to the functional bands used to maintain the bamboo’s shape.
Shop the Diana bag here.
Gucci Horsebit 1955
The Horsebit 1955 bag was first introduced in 1955 and features Gucci’s now-iconic double ring and bar hardware, inspired by the house’s equestrian heritage. This distinctive detail became one of the brand’s most recognisable symbols.
Revived by Alessandro Michele in 2020, the modern version stays true to the original’s structured silhouette while offering updated features like an adjustable strap for crossbody or shoulder wear. With its blend of heritage and functionality, the Horsebit 1955 remains a timeless classic.
Shop the Horsebit 1955 bag here.
Gucci Jackie
Originally introduced in the 1950s as the Fifties Constance, the Jackie bag was later renamed after Jacqueline Kennedy, who was often photographed carrying it, solidifying its place in fashion history. Its signature curved half-moon shape, piston clasp, and minimalist silhouette made it a timeless staple.
Besides Jackie O herself, the bag has been spotted on numerous style icons, including Harry Styles, Cate Blanchett, and Rihanna. Revived by Tom Ford in the 1990s and again by Alessandro Michele in 2020, the Jackie continues to evolve while remaining a symbol of understated luxury.
Shop the Jackie bag here.
Gucci GG Marmont
The Gucci Marmont bag was first introduced in 2016 under the creative direction of Alessandro Michele. Inspired by the brand’s archival designs, the bag features the iconic GG logo in a bold, gold-tone hardware, and is known for its quilted leather, soft structure, and vintage-inspired charm.
A contemporary classic, the Marmont has been spotted on celebrities such as Rihanna, Dakota Johnson, and Emma Stone, all of whom have embraced its chic yet timeless appeal. The bag comes in a range of sizes, from small to large, making it versatile for various occasions while maintaining its signature stylish sophistication.
Shop the Marmont bag here.
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