From glitz and glam to fringe and snakeskin prints, Gucci brought modern elegance to life through their Spring/Summer 2024 collection, “Ancora”. With the debut of Sabato de Sarno’s collection in stores worldwide, the House sets up a series of events that will sweep through major cities worldwide. Notable takeovers and activations will be unveiled in various key cities, from New York to Shanghai.
On March 6, the Thai star and the House’s latest brand ambassador, Gulf Kanawut, graced his presence at the new Gucci boutique in The Exchange TRX to showcase the collection in all its sophisticated glory. VIP customers as well as local celebrities and influencers such as Scha Alyahya, Daiyan Trisha, Meerqeen, Alvin Chong, Jack Tan, and more graced the red carpet with their presence and extravagant attire.
The evening went on with an exclusive cocktail party held at the store, alongside catchy tunes curated by renowned DJ Blink. Throughout a night of scintillating conversation and heart-thumping music, the celebration provided a unique yet accessible opportunity for the guests to intimately experience the exquisite craftsmanship and irreverent glamour that is the Gucci Ancora SS24 collection.
Check out the stylish stars spotted at the celebration of the collection below.
Images from Gucci.