The exclusive partnership between the UK brand and JD Sports is set to change the dimensions of streetwear in South East Asia. Founded in 2014 in Birmingham, England, the brands meteoric rise around the world, in no small part due to its work with JD Sports, is now setting a new milestone with its launch in Malaysia.

Hoodrich’s collection is built on the idea of telling a story of the streets and its culture, and its range covers everyone of any gender and any age. The launch of the collection  is set to just be the beginning as the brand and JD Sports bring their collaborative spirit to the region and are set partner up with local artists and celebrities to elevate themselves and their expression.

If you want to become part of the Hoodrich culture, their collection is available exclusively at JD Sports, in Malaysia, Singapore and Thailand.

To learn more about the collections, check out their Malaysian online store here.