Singapore’s local talents have always been a source of unparalleled admiration. Over the years, a plethora of independent businesses across various industries have emerged, bearing testament to the sumptuous Singapore name. Among these are the dazzling array of beauty brands that have transcended national boundaries to achieve worldwide fame.
From seasoned veterans to fresh-faced newcomers, these homegrown beauty brands cater to a diverse range of needs and preferences. As Singapore proudly unfurls its flag this year, let us pledge our unwavering support and revel in the stunning goods of these local beauty brands!
Sigi Skin
Sigi Skin’s rapid rise to prominence is no surprise, even as a young brand. With the increasing awareness among millennials about the ingredients they use on their face, it’s clear that Sigi Skin’s products are the ultimate superfood for your skin. From kale to avocado and açaí, their products are packed with all the nourishing goodness your skin needs.
Buy Sigi Skin here.
Skin Inc
Skin Inc is a trailblazer in the realm of customised skincare, having garnered more than 100 prestigious beauty awards globally for its My Daily Dose Custom Blended Serum. This serum is a unique blend of personalised serums that cater to your skin’s specific needs. The process is effortless and straightforward – just take an online quiz that analyses your skin concerns, lifestyle, and environment to recommend the best serums for you.
Buy Skin Inc here.
Handmade Heroes
This local skincare brand prides itself on crafting natural and vegan skincare and body care products infused with botanical oils and extracts. Their extensive range of products caters to every need, from lip care to hair care, face care to body care. What’s more, this homegrown brand goes the extra mile by offering a dedicated section for mothers and babies, complete with essentials like dry shampoo, diaper balm, and nursing balm.
Buy Handmade Heroes here.
Bae
Bae, the brainchild of sisters Cheryl and Rachel Wee, is a proudly homegrown brand that prides itself on using only natural, vegan-friendly ingredients. With the Wee family’s extensive experience in the beauty industry, it’s no surprise that Bae has taken the social media world by storm. Their mission is simple: to provide an effortless yet effective skincare routine that results in radiant, supple skin.
Buy Bae here.
Grail
Grail is the ultimate holy grail for minimalistic skincare. Their ethos is centred around a bare-essentials-only approach to beauty routines. They offer a cleanser, sheet mask, serum, moisturiser, and sunscreen, all of which come in sleek, eco-friendly glass packaging. Their small but mighty product line is simple yet highly effective. It’s no wonder that Grail’s “less is more” philosophy is highly sought-after by skincare enthusiasts and local celebrities alike.
Buy Grail here.
Nodspark
Nodspark, the trailblazing designer of nail wraps in Singapore, has revolutionised the beauty industry with its effortless and playful approach. Catering to the needs of busy nail art enthusiasts and jet-setting beauty aficionados, Nodspark’s DIY manicures can be applied in a jiffy, taking less than 10 minutes, with no drying time or smudging.
These long-lasting nail wraps can stay put for a week or can be changed up as frequently as desired. With a vast array of designs, Nodspark has collaborated with global brands such as Disney, Paula’s Choice, Fossa Chocolate, and Obey.
Buy Nodspark here.