This new vegan suit was designed as a part of a commitment by Hugo Boss to sustainable production.
While major fashion houses are slowly heading into sustainable fashion and fur-free initiatives, Hugo Boss takes it to another level with the debut of its completely vegan suit. Elegant and reminiscent of Italian summers, this slim-fit suit was fashioned out of certified organic European linen and does not contain any animal-derived materials, including dyes, glues, or chemical substances
It comes in colourways of beige, dark blue, and black, and features a ‘PETA-Approved Vegan’ logo, a symbol that was designed by the animal rights organisation PETA to highlight vegan clothing and accessories.
“Designed as part of our commitment to sustainable production, this vegan suit is made in Germany with a streamlined fit and a woven micro pattern,” reads the description of the suit on the Hugo Boss website.
“As demand for ethically produced fashion continues to rise, we applaud Boss for being the first world-known premium brand to set this stylish milestone in vegan menswear,” said PETA Director Elisa Allen in a statement. “Compassionate consumers can now choose a design that’s not only fashionable but also cruelty-free and sustainable.”
Could this kick possibly kick start a new line of vegan wear from Hugo Boss? After all, this isn’t the first time the brand has experimented with vegan fashion – back in 2018, Hugo Boss unveiled a 100% vegan Boss Menswear shoe fabricated using Piñatex, a natural-based material made from pineapple leaf fibres. The suit also comes as vegan fashion isn’t slowing down anytime soon in terms of appeal, with brands such as Stella McCartney and Adidas also doubling down on animal-free designs in recent years.
Get fitted with this new suit for your next event or just to lounge in and think of garden parties on their website.
Photos: Hugo Boss