Coach continues to advocate for self-confidence and the art of authenticity through its #WearYourShine campaign. To amplify this message, Coach has partnered with five influential Malaysian figures—Daiyan Trisha, Alvin Chong, Alex Ho, Jestinna Kuan, and Jovynn—to share their stories of dressing up and stepping out with confidence. 

The #WearYourShine campaign by Coach transcends mere fashion and serves as a powerful reminder to embrace one’s true self through storytelling that embodies the Courage To Be Real. The campaign sees five Malaysian stars adorned themselves with the collection’s metallic, sparkling, and bold bags and accessories, positioning themselves not only as fashion icons but also as tools for personal empowerment. 

Swipe through a series of lifestyle images featuring our Malaysian KOLs, showcasing their unwavering confidence and encouraging others to express themselves boldly.

Daiyan Trisha with Coach Sammy Top Handle 21.

Alvin Chong with Coach Tabby Shoulder Bag 20.

Alex Ho with Coach Tabby Shoulder Bag 20.

Jestinna Kuan with Coach Tabby Shoulder Bag 20.

Jovynn with Caoch Penn Shoulder Bag.