The legendary Portuguese fashion business Sacoor Brothers, celebrated the inauguration of its latest boutique concept in IOI City Mall, Putrajaya on the 26th of June, taking inspiration from its first-of-its-kind Dubai store, the new outlet honours modern elegance and offers shoppers a one-of-a-kind shopping experience.

Hugo Carriço, Chief Executive Officer of Sacoor Group Southeast Asia, and Chris Chong, Head of Retail at IOI City Mall, conducted the ribbon-cutting event, and guests were then entered the boutique, swaying to the soothing music played by violinist Brace Soon as they browsed the finely produced products ranging from well-cut suits to stunning gowns. 

Hugo explained the new concept is mainly a part of Sacoor Brothers’ dedicated expansion plan within Southeast Asia. “We believe it is important to continuously innovate our brand experience while still staying true to our values of high-quality service. From our premium quality menswear and womenswear to personalised in-house tailoring and a coffee counter, we wanted to create a space that not only inspires but also delights.’’

In keeping with the brand’s DNA, the new boutique provides expert in-store modification services, allowing shoppers to get their on-the-rack suits and clothes correctly suited and ready within two days. To meet the needs of each valued customer, an express service option is also available.

The new Sacoor Brothers store in Putrajaya is 2,325 square feet and conveniently located at Lot G-203, Ground Floor, East Wing of IOI City Mall. Visit the official website of Sacoor Brothers to learn more.