H&M has announced an exciting collaboration with celebrated Polish designer Magda Butrym, bringing her signature blend of femininity and bold craftsmanship to a global audience.
Marking H&M’s first-ever partnership with a Polish designer in its twenty-year history of designer collaborations, the collection highlights Butrym’s Slavic heritage and romantic aesthetic. Roses serve as a central motif, symbolising strength, independence, and timeless femininity.
“I really see this collection as a chance to invite people into our world – and to celebrate femininity, and the flower,” says Butrym. “Each piece brings its own sense of Slavic romance, while paying homage to the history of our brand.”
The collection revisits some of Butrym’s most iconic silhouettes, including flowing dresses reminiscent of delicate petals, strong-shouldered tailoring, and oversized coats. Key pieces include a striking red ruffled gown inspired by a bouquet of roses, a sweeping crochet lace dress, and a rich burgundy leather coat.
Additional highlights include sleek jersey dresses in pinks and reds, a bold rose print, and timeless black tailoring with strong shoulders and rose jacquard lining. The collection also includes accessories such as strappy sandals with flowers at the heels, crystal-studded flower earrings, and silk headscarves that blend Polish femininity with modern elegance.
“We are thrilled to be inviting people into Magda’s powerful and poetic world,” says Ann-Sofie Johansson, Creative Advisor at H&M. “The collection is full of vitality and joy and speaks to Magda’s exceptional skill for interpreting contemporary femininity in rich and unique ways.”
The exclusive womenswear, accessories, and jewellery collection will be available at hm.com and select stores from 24 April 2025. Mark your calendars cause this is one collaboration you wouldn’t want to miss.
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