Bag charms have been making waves since last year, and they’re still as popular as ever. These small but stylish accessories add a touch of personality to any handbag, transforming even the most classic designs into statement pieces.
It’s an easy way to refresh your handbag collection without investing in a new bag. Whether you prefer playful doll charms, classic tassels, or bold metal accents, there’s surely a charm out there that will suit your style. Try mixing and matching different styles to see what works best with your favourite handbags.
Want to get in on the trend? Here’s our guide to the hottest bag charms and how to elevate your handbag game.
Doll bag charms
Doll bag charms are a stylish and cute way to add personality to your handbag. Whether it’s a classic teddy bear plush, a trendy POPMART figurine, or a chic designer doll, these charms bring a fun and playful touch to any bag.
Top luxury brands like Prada and Burberry have also introduced their own takes, solidifying the trend. Style them with structured bags for a playful contrast or pair them with a casual tote to elevate your everyday look.
Tassel bag charms
For those who prefer a timeless and sophisticated look, tassel bag charms are the perfect option. Made from leather, suede, or fabric, tassel charms add texture and movement to any handbag. They pair particularly well with bucket bags, satchels, and crossbody styles.
Opt for neutral shades like black, tan, or burgundy for a classic appeal, or go bold with bright colors to add a playful pop. With luxe options from brands like Longchamp and Miu Miu, tassel charms remain a chic and elegant addition to any bag.
Monogram and logo charms
If you want to showcase designer details, monogram and logo charms are a must-have. Featuring brand initials, signature motifs, or engraved metal plates, these charms make a handbag instantly recognisable.
Think Louis Vuitton’s signature LV circle charm or Dior’s iconic CD charms. These work best with structured bags like totes and top-handle satchels, elevating their elegance with a subtle or bold branded touch.
Furry and pom-pom charms
For a playful yet stylish addition to your handbag, fluffy pom-pom and faux fur charms are the go-to choice. These charms add texture and a touch of fun to any bag, making them a chic statement all year round.
They’re available in various sizes and colours, allowing you to mix and match with your favourite bags. Pair a pastel pom-pom with a neutral bag for a soft, feminine look, or go for a neon hue to create a bold contrast.
Chain and metal charms
If you prefer an edgier aesthetic, chain and metal charms offer the perfect balance of glam and attitude. Think chunky gold chains, padlock details, and studded accents that add a rock-chic vibe to your handbag. But they’re not just for edgy looks – these charms can also take on a bohemian feel, as seen in Chloé’s recent FW2025 show, where they were styled with lockets and natural elements for a free-spirited touch.
Brands like Louis Vuitton and Balenciaga have also embraced this trend, offering statement-making hardware charms that give bags an instant upgrade. These work especially well on structured leather bags or mini crossbodies, lending them a luxe, rebellious flair.
Multi-functional charms
For those who love both style and practicality, multi-functional charms are the way to go. Mini makeup charms, perfume holders, lipstick pouches, and AirPods cases seamlessly blend fashion with convenience, making them both stylish and incredibly useful.
These charms ensure your essentials are always within reach while adding a unique and trendy touch to your handbag. Ideal for on-the-go touch-ups, they’re perfect for anyone who wants their accessories to be as useful as they are stylish.
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