Skincare and beauty trends are no longer just a woman’s game, as men are embracing the glow-up too, thanks to the global rise of K-pop (where male artists are dolled up) and K-beauty. From skincare routines to aesthetic treatments like Botox, men of all ages and ethnicities are redefining grooming with confidence, because healthy, youthful skin knows no gender.
However, wrinkles and fine lines are inevitable as one ages, no matter how many steps there are in your skincare routine. This results in millions of men turning to alternative treatments including Botox to gain younger and healthier appearances. But, what exactly is Botox or Brotox? Here’s everything to know about the rise of this treatment that’s reshaping men’s grooming.
Brotox, explained

Botox is a brand name for a neurotoxin called botulinum toxin type A. On the other hand, Brotox is a term used to make cosmetic procedures like Botox more approachable for men, helping to normalise the treatment without undermining their confidence. Besides, men’s skin layers are biologically thicker as compared to women’s, hence the Botox dosage and injection techniques differ. In this case, the term comes in handy for aestheticians to differentiate the types of prescription for their patients.
Traditionally, Botox was offered as pain management for headaches, excessive sweating, neck spasms, and sluggish eyes. However, in the late 1990s, doctors began noticing its wrinkle-smoothing effects while treating patients for medical conditions.
This led to its groundbreaking FDA approval in 2002 for cosmetic use, specifically for reducing forehead lines and crow’s feet. Since then, Botox has become one of the most popular non-surgical aesthetic treatments, with men increasingly embracing it – leading to the rise of the term Brotox.

As men become more confident in their own skin, many are embracing skincare to enhance their appearance and maintain a fresh, well-groomed look at any stage of life. Though some men are sceptical about Brotox at first, many find themselves crawling back to their aesthetician’s chair after seeing the lines on their forehead disappearing after the first treatment.
If you’re looking to smooth out wrinkles and fine lines – especially those etched between the brows, across the forehead, and around the eyes – this skincare procedure could be the game-changer. Over time, these lines deepen with every smile, frown, and squint; but there’s no shame in giving the skin a little assist. A quick chat with a dermatologist can help you explore the best brands and options tailored to your needs.
The five different kinds of Brotox to know

At the clinic, take some time to explore all options to determine a suitable brand for your skin. While Botox may be a household name, a world of alternative botulinum toxin treatments awaits.
Botox (OnabotulinumtoxinA)
The gold standard in aesthetic and medical treatments, Botox smooths wrinkles, fine lines, crow’s feet, and frown lines while also tackling migraines and excessive sweating – proving that beauty and wellness can go hand in hand.
Dysport (AbobotulinumtoxinA)
Dysport, Botox’s swift rival, kicks in faster and works wonders on larger areas like the forehead. If stubborn frown lines are stealing your glow, this might just be your secret weapon.
Xeomin (IncobotulinumtoxinA)
Pure and potent, Xeomin is a great choice for smoothing frown lines and facial wrinkles. With no additives, it may even outlast its competitors for some individuals. Before making the switch, a chat with your dermatologist is a must.
Jeuveau (PrabotulinumtoxinA-xvfs)
Also known as Newtox in some clinics, this next-generation treatment is crafted exclusively for cosmetic enhancements. Delivering Botox-like results, it smooths fine lines and wrinkles while offering a budget-friendly alternative for beauty enthusiasts seeking a refreshed look.
Daxxify (DaxxibotulinumtoxinA-lanm)
New to the aesthetic market, Daxxify has longer-lasting effects – up to six months – thanks to its innovative peptide technology, which enhances stability. Perfect for those seeking fewer touch-ups, it offers a tailored approach to beauty. With each type of botulinum toxin bringing its advantages, the ideal choice depends on personal goals, target areas, and the longevity of results desired.
Botox misconceptions

More often than not, most men are concerned if the treatment will cause stiff facial muscles, resulting in vacant, unnatural expressions. The answer is no; however, as men require a higher dosage of the botulinum toxin treatment, it will take about 10 days post-injection to notice results.
You should never feel embarrassed about opting for Brotox. After all, taking care of your skin is just another form of self-care – like hitting the gym to keep your body in shape. In this case, consider it a way to maintain smooth, revitalised, and confident skin.
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