Following The Starhill’s relaunch with a brand new look, Cortina Watch and Rolex today announced the reopening of a newly redesigned boutique within the premium shopping destination located along Bukit Bintang.
It occupies the ground floor of the recently rejuvenated The Starhill, renowned for its visible street-facing façade and wide range of luxury stores. Offering experiential retail in a warm, home-like environment that exudes timeless sophistication, The Starhill will be an exclusive sanctuary where all touches are carefully curated and crafted for those with a discerning eye for style and taste.
The new 134-square-metre boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand.
“Cortina Watch’s relationship with Rolex started back in 2002 when we launched the first Rolex boutique together in Malaysia, right here in The Starhill. Two decades have gone by, and now, with the refurbished boutique in place, we aim to bring another level of experience to our customers. It has always been our commitment to present the best of luxury experience through great partnership and this new boutique is indeed a milestone in our history. We are extremely honoured to embark on this expansion with Rolex and look forward to many successes in the future,” said Mr Tay Liam Khoon, Managing Director of Cortina Watch Sdn Bhd.
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The world of Rolex in a single boutique
Every element of the interior design features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.
Sensitive lighting accentuates the beauty of a selection of Rolex watches, which are displayed in refined showcases lined with beige leather and finished with bronze trims. A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette.
The walls mix textures from walnut brown wood to beige-coloured stone and hand-crafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch. Bespoke design components were used in creating the boutique to reflect the brand image through hallmark colours, materials and architectural features.
Inspired by the design of Rolex watches, the façade of the building echoes the iconic fluted bezel, with opaque elements bringing light into the boutique and a view of the exterior from the inside.
For more information, log on to the official website here.
(Source: Cortina Watch)
