Smize with Gucci
You would think so close after Gucci’s whimsical wonderland show for AW 2017 at Milan Fashion Week, they’d give it a rest before coming up with yet another campaign to blow our minds, but that’s not how they roll.
Just a week later and they’re proud to show off a trippy SS 17 eyewear collection, photographed by Petra Collins in what seemed to be a Hungarian dream, being of the same ethnicity. Two children unleash their imagination as they put on their grandma’s sunglasses and see a whole different world. Think playful, quirky, eccentric tinged with unapologetic fairy-like fantasy, the very same words we’d use to describe the collection.
The campaign
The guest
Present at the launch event at the Gucci headquarters in Milan were some of these celebs decked in – what else – Gucci.
Images: Courtesy of Getty Images for Gucci