There are influencers, and then there is Becca Bloom. Born Rebecca Ma to tech and real-estate entrepreneurs, she has swiftly transformed from a well-heeled social media presence into the reigning Queen of RichTok. Her style, her voice, and her story make her not only aspirational, but unexpectedly intimate. Today, she commands an audience of 4.6 million followers on TikTok and another 2.5 million on Instagram, making her one of the most recognisable and influential luxury voices on social media.
Part of Becca’s allure lies not only in the opulence she showcases but in how she shares it. With her bright, bubbly personality and warm demeanour, she has a way of making even the most unattainable luxuries feel inviting. Whether she’s walking her followers through the unboxing of a Cartier timepiece or explaining a complex financial term in simple language, she does it with a sparkle in her voice and an ease that makes viewers feel like they’re catching up with a trusted friend. It’s this combination of relatability and refinement that has crowned her the undisputed queen of RichTok.
Read on to learn more about the one and only Becca Bloom.
She grew up surrounded by success
Becca Bloom grew up in Atherton, California, a pocket of Silicon Valley synonymous with quiet affluence. This is the kind of neighbourhood where sprawling estates line leafy streets, and wealth is as much a backdrop as it is a driver of ambition.
Her parents, Heidi Chou and Simon Yiming Ma, were not just affluent but accomplished, having co-founded Camelot Information Systems, a Chinese IT services giant that once traded on the New York Stock Exchange. Their story gave Becca both material ease and the weight of expectation: success was not merely admired in her household, it was assumed.
That environment shaped her worldview early. Unlike many who grow up in privilege, Becca was encouraged to sharpen her mind as much as her tastes. At the University of Southern California, she studied business economics with a minor in law – a combination that fused analytical rigour with strategic thinking.
While she could easily have leaned into a life of inherited comfort, her education equipped her with a curiosity for systems, markets, and ideas. It is this duality – the glamour of luxury set against the structure of economics – that would eventually underpin her unique digital persona.
She turned social media into a kingdom
Becca’s rise on social media was no preordained coronation, despite her privileged beginnings. In early 2025, she joined TikTok with no clear blueprint but a natural instinct for storytelling. What followed was a stream of content that felt simultaneously indulgent and approachable: private-chef meals plated for her cat, glittering diamond unboxings, designer accessories styled with disarming ease, and snippets of haute couture slipped into everyday moments.
Yet what truly set her apart were her finance tutorials, which are breezy, conversational explainers of weighty topics like stock buybacks, arbitrage, and investment strategies. She made financial literacy chic, something to discuss alongside a new Cartier bracelet or a Bulgari ring.
Naturally, her audience skews predominantly female. But their loyalty is not won through envy alone. Becca’s charisma comes from her voice: confident yet unpretentious, aspirational yet oddly familiar. She doesn’t project perfection, nor does she hide from the pressures of her lifestyle. Instead, she balances spectacle with sincerity, giving her audience permission to dream, while also making them feel seen. In the crowded landscape of luxury influencers, this ability to switch between excess and authenticity has become her crown.
She has a style that speaks for her
To scroll through Becca’s Instagram feed is to enter a visual diary of modern luxury. Her aesthetic leans toward timeless European elegance, punctuated by playful accents that mirror her buoyant personality. From Van Cleef & Arpels’ Alhambra motifs to Bulgari Serpenti watches and Cartier Love bangles, her ensembles are layered not just in opulence but in meaning. Her daywear whispers in silk and tweed, her evening gowns roar in sequins and satin, and each look is a declaration that luxury, in her hands, is not simply worn but performed.
Yet for Becca, fashion is more than a stage for display. She often injects her choices with heritage and symbolism. A poignant example was her wedding gown, a custom Oscar de la Renta creation adorned with laser-cut peonies. The blooms (that also matched her dinner menus at the wedding), a nod to her Chinese heritage, symbolised prosperity, love, and honour – a bridge between personal identity and public spectacle. This blend of meaning and magnificence runs through much of her wardrobe. Whether she’s stepping out in Paris or posting a quiet moment from Los Angeles, her fashion signals that true style is not only about what one wears, but what one communicates.
She is married to software engineer David Pownall
On August 28, 2025, Becca Bloom wed David Pownall, a software engineer, in an intimate yet grand ceremony at Villa Balbiano on Lake Como. The guest list, capped at just 60, kept the event personal, but the details, from couture gowns to fireworks, turned it into an affair worthy of her digital reign. Rainclouds gathered throughout the day, but at the most crucial moments – her walk down the aisle, the exchange of vows – the skies cleared. Becca later called it a spiritual blessing, a reminder that even in unpredictability, there can be grace.
Her fashion, as expected, was centre stage. The Oscar de la Renta gown was the first of four outfits, each designed for different moments of the celebration. She paired the gowns with Van Cleef & Arpels jewellery, Chanel shoes, and the very ring David had used to propose during a romantic trip to Positano in 2023. But beyond the luxury, what captured hearts was the playfulness of the day: the couple dancing in the rain, guests laughing as plans shifted, the evening culminating in fireworks that lit the Lake Como sky. Becca later described the weather as a metaphor, which is proof that even storms can be folded into joy when love is at the centre.
“They say a wet knot is the hardest to untie, and that’s how our vows felt – bound, blessed, and enduring.” – Becca, on her rain-kissed wedding day.
Finally, she shows that luxury can be human
What makes Becca Bloom fascinating is not only her display of riches, but how she has also redefined them. #RickTok, under her influence, has transformed from being merely a state for wealth, to becoming a narrative of what privilege can look like when paired with openness, symbolism, and humanity. Becca does not shy away from the foundation she was born into, yet she invites her audience into the depths of it all, like the work, the decisions, the discipline, the contradictions.
She offers both a mirror and a model. A mirror of aspiration, reflecting the seamless fusion of heritage, education, and extravagance. And a model of how modern luxury evolves: not merely inherited, but reinterpreted with voice, vision, and vulnerability. In Becca Bloom’s world, elegance isn’t static. It is performed, questioned, celebrated, and, most importantly, lived.
Follow Becca Bloom on Instagram (@beccaxbloom) for more glimpses into her world of haute couture, luxury travel, and candid reflections on love, life, and the art of living richly.
Check out other rich heirs on Instagram here.
Photos: @beccaxbloom/Instagram