To reflect IWC Schaffhausen’s commitment to innovation and responsible watchmaking, the Swiss luxury watchmaker has unveiled, possibly a first-ever, for the industry – new watch straps made out of paper.

Named the TimberTex straps, at first glance, they immediately evoke a look and feel that’s as luxurious as real leather. Unlike plastic- or petroleum-based synthetic leathers that can feel cracked or stiff, the TimberTex straps boast a soft and supple texture that sits and bends comfortably on the skin. Composed out of 80% natural fibres, the cellulose used in its production actually comes from Forest Stewardship Council (FSC)-certified trees grown in the non-profit organisation’s sustainably and responsibly managed European forests. It is then manufactured in Italy, using traditional papermaking techniques and coloured with natural plant-based dyes. Since the material features its own irregular grain, this makes each watch strap unique.

For added comfort, the straps are padded with recycled microfibre and finished with recycled thread. Finally, they are tested both internally and externally, to ensure that all of IWC’s quality criteria are met – resulting in the final product that’s highly durable and water-resistant. The creation of the TimberTex straps demands great skill and craftsmanship, taking over 60 different stages in production.

Currently, the TimberTex straps are offered in blue, brown, and black colours, and are able to complement four models: the Portugieser Chronograph, Portugieser Automatic 40, Portofino Automatic and Portofino Chronograph. For more information, visit the official website here.

Photos: IWC Schaffhausen