From bags to watches, sunglasses and wallets, O bag lets you customise your own designs so every purchase is uniquely yours.

We have been following the customisable bag trend for awhile now, since Dior’s Lady Dior and Anya Hindmarch’s Build A Bag made waves in the fashion scene – so we are naturally excited to share the good news that there’s a new store in town to check out for those of you who would like to hop on the bandwagon.

Enter Italian fashion brand, O bag, which just officially launched their first and only store in Malaysia and Southeast Asia, located at G130A, Ground Floor, 1 Utama Shopping Centre (Old Wing). But don’t be fooled by the name, O bag offers more than just handbags.

From bags to watches, sunglasses and wallets, O bag lets you customise your own designs so every purchase is uniquely yours. Each fashion accessory comes in a variety of sizes, colours and designs to choose from, allowing you to mix and match to express your distinct personality and sense of style.

Established in Italy in 2009, O bag is available in over 50 countries with more than 250 stores worldwide. Here are some of their product offerings:

The O Classic range from O bag (swipe left for more)

O bag's summer collection

The O 50 backpack

O Chive, one of the brand's customisable watch designs

O Hug, the brand's range of wallets for men and women.

You can even customise a special O Hug wallet for dad this Father's Day.

For more information, visit their Facebook page here or follow them on Instagram (@obagmalaysia).