Harvested, brewed and bottled by a local artisan distilling family in Amatitán, it is a stellar tequila that had remained a private taste – until now.
For generations, the most discerning tequila appreciators of Amatitán, Mexico – the actual birthplace of tequila – have been closely guarding a secret.
Mexico’s most respected families and Los Bajos’ finest jimadors all sip on the El Tequila Privado, or translated to English, the Private Tequila.
Crafted in Amatitán in the state of Jalisco, the prized tequila garnered the name because it existed purely to satisfy the discerning palates of its benefactors. It bows to no commercial pressure thus ensuring its excellence in taste and pureness in Mexican integrity. It has remained nameless and unlabelled – until now.
Meet the Código 1530, a label that seeks to bring this exquisite spirit to the world without veering from the centuries old codes and customs of Los Bajos. Harvested, brewed and bottled by a local artisan distilling family, it preserves its very codes for a stellar tequila made for all occasions and enjoyed in equally as varied ways.
5 codes of production
Every bottle of Código 1530 is a product of its 5 codes of production.
For starters, each bottle comes from its hand-built family distillery that to this day is family-owned and operated. The spirit itself is from fully matured agave, exclusively sourced from the best Blue Weber agaves from local farmers who have been growing nothing else but agaves all their lives.
Each bottle also holds 2-3 times the amount of agave than any other label, on top of using the extraction on only the best juice from the first press of agave using the distiller’s proprietary chopper and mill. It is then perfected using a family recipe in a process perfected over five generations of the family.
The finishing touch is its ageing process, which has it aged to taste, instead of the commercial time. The baker’s yeast used in it is fermented for up to 7 days, using only distilled volcanic spring water. The ageing itself only takes place in award-winning cabernet sauvignon barrels from Napa Valley, California.
3 codes it lives by
From its making to its taste, each drop of Código 1530 is a personification of the three codes its brand and family live by.
It honours its heritage by means of the brand and name – it proudly bears the Jerusalem Cross as its symbol, which is also emblazoned on the state flag of Jalisco. The 1530 in its name is in reference to the founding year of Amatitan, which has long bore the title as the birthplace of tequila, hence its motto, “Donde Todo Comenzó” – “Where It All Began”.
It honours its community by being proudly made in Mexico by Mexicans. Everything on and in the bottle will always be made in Mexico, by the Mexican people. In fact, one of its secret ingredients that gives it its refined finish is one organic family baker’s yeast used in the fermentation process, found only in Amatitán. They are cultivated for generations by the hands of the local craftsmen, who continue to make the tequila by hand.
Last but not least, it honours the land by using only naturally filtered water that percolates down through the volcanic soil of Los Bajos.
Código 1530 is a tequila of Mexico in spirit, from the people to the land. It is proudly made with zero additives, sweeteners, flavouring, colouring or chemicals, only perfect inputs of agave, water, yeast and time for the most selective tequila in the world.
Have a look at the full collection below:
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For more information on the label, log on to the official website here.
(Photos and video: Código 1530)