“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal,
to empower women and offer them diverse ways to express themselves.”
It’s been two years since the Balmain x H&M collection and we have been longing for more Balmain collaborations ever since. We’re finally getting out wish with an exclusive Balmain x L’Oreal Paris lipstick collection.
Set to be unveiled at the next Paris Fashion Week in September, expect an exclusive 12 new shades to be added to L’Oreal Paris’ Color Riche lipstick line in three colour themes. Even its packaging will be Balmain inspired.
Overseen by Balmain’s Creative Director, Olivier Rousteing he says, “L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves.
“With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”
Whoever said we couldn’t be apart of the #BalmainArmy again?
Allowing us sneak peeks into the new collection, Olivier Rousteing previewed a star-studded campaign, shot just over the weekend, on his Instagram.
The cast of the campaign was none other than some of L’Oreal Paris’ brand ambassadors and part of the Balmain Army – Soo Joo Park, Luma Grothe, Doutzen Kroes, Lara Stone, Ysaunnt Brito, Valentina Sampaio, Alexia Graham and Maria Borges.
We’re puckering up well and ready for September.
Images: Courtesy of @olivier_rousteing