This holiday season, The Exchange TRX transforms into a luminous wonderland that promises to spark joy and wonder. With its ‘Twirl into Wonderland’ Christmas campaign running from now until 4 January 2026, the lifestyle destination invites guests to step into a dreamscape of immersive installations, curated brand experiences, festive performances, and exclusive holiday rewards.
At the heart of the celebration is a magnificent festive carousel set against sparkling décor at Central Exchange. There’s more to its aesthetic appeal, too. The ride embodies the spirit of giving, with all carousel proceeds (priced at RM10 per ride) going directly to World Vision Malaysia – a gesture that infuses the season with meaning.
Surrounding the carousel is a constellation of premium seasonal pop-ups, each inviting guests to indulge, explore, and gather thoughtful gifts for the season. These include:
- L’Oréal Luxe showcases from YSL Beauty, Armani, Lancôme, and Shu Uemura
- Molton Brown’s indulgent fragrance and bath collections
- SEIBU’s curated apparel and home décor selections
- Charming cotton candy and popcorn carts adding whimsical cheer
Louis Vuitton’s Holiday Pop-Up
Adding star power to the festive scene, Louis Vuitton unveils its Le Voyage des Lumières Pop-Up, located in front of its The Exchange TRX store. The showcase celebrates the Maison’s travel heritage, conceived as an immersive odyssey for the modern explorer – those seeking individuality, inspiration, and cultural connection.
Its centrepiece is a striking five-metre recreation of the Louis Vuitton family home in Asnières, the storied birthplace of the Maison’s craftsmanship. Long revered as the cradle of its most iconic creations, the Asnières ateliers remain a living bridge between heritage and innovation, where time-honoured savoir-faire meets contemporary imagination.
Encircled by a vibrant display of the Maison’s legendary trunks, the installation reveals a radiant trove illuminated by blossoms and stars inspired by the beloved Monogram. This season, the experience is complemented by a refined curation of signature gifts, travel accessories, and small leather goods – a tribute to Louis Vuitton’s enduring artistry and the joy of giving.
Destination-wide activations
“Christmas is about connection, discovery, and the joy of giving,” said Trevor Hill, General Manager at The Exchange TRX. “Twirl into Wonderland invites guests to experience the season through moments that spark delight and togetherness. Every corner of The Exchange TRX has been designed to capture the wonder of the holidays and the happiness of sharing it with others.”
True to his words, a vibrant line-up of Christmas activities brings the festive spirit to life throughout the lifestyle destination. Shoppers and visitors can look forward to a Christmas Parade, live carolling sessions, Santa meet-and-greets, and specialty activations across key nodes. One key activation that’s not to be missed is the Godiva pop-up at The Central Exchange, featuring festive chocolates and signature soft serves.
Special promotions for the holiday season
Moreover, shoppers can look forward to limited-time-only promotions from some of The Exchange TRX’s distinguished tenants. At Breitling, the season of giving comes with an added touch of exclusivity. With every purchase of a Breitling timepiece, customers will receive an exclusive Christmas merchandise, available from 1 to 31 December 2025. Thoughtfully designed to complement the brand’s spirit of precision and adventure, the gift is offered in limited quantities and on a first-come, first-served basis – making it the perfect incentive for those considering a meaningful, lasting investment.
For fashion-forward shoppers, United Nude brings festive flair to footwear with rebates of up to 30% off on its Iconic Heels. Available exclusively at United Nude, The Exchange TRX, this Christmas promotion runs from 10 to 25 December 2025, allowing you to step into the holidays with bold silhouettes and architectural design – whether for year-end celebrations or a stylish refresh for 2026.
Meanwhile, Rituals invites a slower, more intentional approach to Christmas gifting. Rooted in the belief that life is made up of meaningful moments, the brand’s holiday gift sets are curated to inspire comfort, relaxation, and joy. Featuring indulgent bath and body essentials alongside calming home fragrances, each set is designed as a gentle reminder to pause, be present, and appreciate those who made the year memorable.
Festive rewards and seasonal treasures
In the spirit of giving, Twirl into Wonderland offers three festive redemption tiers with exclusive seasonal offerings:
- Spend RM600 (RM500 with UOB cards) in a single receipt to redeem an Exclusive Festive Blind Box*
- Spend RM3,000 (RM2,500 with UOB cards) in two receipts to get a Holiday Carousel Scented Candle*
- Spend RM10,500 (RM10,000 with UOB cards) in three receipts to redeem a Member Exclusive reward comprising a Rituals Festive Gift Set and Godiva G Cube Chocolates
*Update: These gifts have been fully redeemed.
Whether you’re here to shop, dine, play, or simply bask in festive wonder, one thing is certain: this is a holiday experience that truly brings the warmth, generosity, and magic of Christmas to life.
For more information, visit theexchange.my or follow The Exchange TRX on Facebook and Instagram.
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Photos courtesy of The Exchange TRX