7 new foundations that beauty gurus are raving about

Here are seven of the most raved about foundations, sorted according to their respective recommended skin types.

Thanks to the foundation wave that’s going on in the beauty industry right now, we’re all spoilt for choice where our makeup base is concerned.

From hydrating formulas for dry skin types to longwear, high coverage formulas for those who prioritise staying power, there’s definitely something for everyone. While that’s a good dilemma to have, we’ve gathered reviews from our favourite beauty gurus to cut to the chase.

Here are seven of the most raved about foundations, sorted according to their respective recommended skin types.

Urban Decay Stay Naked Weightless Foundation

What it claims: Although you shouldn’t be wearing your foundation that long, Urban Decay boasts a 24-hour staying power with this waterproof formula. (Jeffree Star can attest to its longwear claim himself.) It offers a natural matte finish that minimises the appearance of pores and does not transfer. It comes in 50 shades – one of the best shade ranges for any foundation today – so finding your perfect match shouldn’t be difficult. W urbandecay.com.my

Who loves it: Jeffree Star, Nikkia Joy

Recommended for: Normal to oily skin

Shiseido Synchro Skin Self-Refreshing Foundation

What it claims: Formulated with ActiveForce™ technology, this foundation “synchronises” with the skin and “self-refreshes” for an effortless, natural finish that lasts up to 24 hours. It is said to be weightless, buildable and blendable with medium coverage and has a waterproof, smudge-proof, humidity- and transfer-resistant formula. If all the above aren’t bold enough claims, it also comes with SPF30 to top it off. W shiseido.com.my

Who loves it: Tati Westbrook, RachhLoves

Recommended for: All skin types

Fenty Beauty Pro Filt’r Hydrating Longwear Foundation

What it claims: The polar opposite of the original Pro Filt’r Foundation, this hydrating formula boasts medium to full coverage with a natural finish that’s longwearing on the skin. It’s made with Grape Seed Oil and Sodium Hyaluronate for long-lasting hydration, while staying sweat- and humidity-resistant. Like the Urban Decay foundation, it comes in 50 different shades. W sephora.my

Who loves it: Kathleen Lights, RachhLoves

Recommended for: Normal to dry skin

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation

What it claims: This serum-like foundation is made with Vita-Serum Complex to moisturise the skin and help prevent wrinkles, as well as Diamond Core Powder Technology to enhance skin texture and minimise the appearance of pores and fine lines. It also boasts a long-wearing formula with buildable sheer to medium coverage. It comes in 36 universal shades and features a luminous finish. W sephora.my

Who loves it: Jackie Aina

Recommended for: Normal to dry skin

Smashbox Studio Skin Full Coverage 24 Hour Foundation

What it claims: A full coverage foundation that lasts up to 24 hours, this non-comedogenic formula is made to glide weightlessly over the skin. It is waterproof, sweat and humidity resistant and also helps to control oil and shine throughout the day. There are 5 shade ranges with 40 shades in total that leave a matte finish.

Who loves it: Tati Westbrook

Recommended for: Normal to oily skin

Anastasia Beverly Hills Luminous Foundation

What it claims: Designed for photo-ready skin, this medium medium coverage foundation promises no flashback, unevenness or blotchiness. As its name suggests, the finish is luminous and radiant with a lightweight, water-resistant and longwearing formula. It is vegan, cruelty-free and comes in 50 different shades. W sephora.my

Who loves it: James Charles, Manny MUA

Recommended for: Normal to dry skin

Kat Von D Beauty True Portrait Foundation

What it claims: Made with an innovative Elastic Essence Effect to avoid creasing around your expression lines, Kat Von D’s latest foundation features a liquid-to-powder formula with an airy matte finish. It has medium coverage and helps to control shine, making it ideal for oily skin types. It is available in 40 shades. W sephora.my

Who loves it: Maryam Maquillage

Recommended for: Normal to oily skin

You may also like: Wishlisted: Our top beauty picks for October 2019

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