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Sephora Virtual Artist
Sephora will be expanding its Virtual Artist feature to include eyeshadows and eyeliners beginning 29 March 2018, just in time for Sephora App’s anniversary!
When Sephora first launched its beauty app, we were beyond grateful to be able to play, browse and buy our favourite beauty products whenever and wherever we want. Then came Virtual Artist, which allows users to virtually try on lipsticks and lip glosses via augmented reality technology – and that definitely made buying lip products online so much more fun and convenient.
Now, we’re getting another treat from the French beauty retail brand: It will be expanding its Virtual Artist feature to include eyeshadows and eyeliners beginning 29 March 2018, just in time for Sephora App’s anniversary!
While the function isn’t entirely new (some regions received the update last year), it’s a first for Southeast Asia. This means Sephora App users will now be able to virtually apply Sephora SEA’s range of eye products from brands such as Kat Von D Beauty, Zoeva, Tarte and more.
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Here’s a 4-step guide on how to use the new feature (swipe left for more).
Locate the Virtual Artist feature at the main page of Sephora Mobile App.
Try out different looks by applying filters to select products based on category, brand, colour family, formulation, or favourites.
Save and name the various looks to view the combination of products worn, even upon revisit.
Compare and review saved looks with the upgraded experience, before proceeding to add favourite items directly to bag and enjoy exciting gift with purchase on app.
Images: Courtesy of Sephora