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Rémy Martin
1st to 6th July, 2019
Zebra Square KL
La Maison Rémy Martin Malaysia
The La Maison Remy Martin installation was held at Zebra Square KL.
Remy Martin Cellar Master Baptiste Loiseau was in town to host guests through the curated journey at La Maison Remy Martin...
...kicking off with a special tour detailing the history of the house and the cognac making process in the 'Artistic Direction' section of the pop-up.
The tour was followed by an exclusive leather craft workshop in collaboration with Braun Buffel.
Remy Martin International Brand Ambassador Gan Chian Mei then guided the crowd through a comprehensive tasting session.
Host Joey G nosing the Remy Martin XO during the tasting session.
The Remy Martin XO is a complex blend of Grande and Petite Champagne capturing the heart of Cognac.
Roen Cian warming up for his talk with a glass of the Remy Martin XO.
Roen Cian presented a personal/motivational talk on the opening evening of La Maison Remy Martin at the 'Celebrating Talents' section.
Guests were treated to a selection of craft cocktails at the bar throughout the journey.
The craft cocktails were specially designed for the event by Malaysia’s best bars including Omakase + Appreciate, Bar Trigona and Coley.
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Following its launch in cities around the globe including London, Shanghai and Moscow, La Maison Rémy Martin made its Southeast Asia debut right here in Kuala Lumpur last week.
“Malaysia’s cocktail scene has exploded in the last few years and is now one of the fastest growing markets in the region. It’s therefore no surprise that Malaysia was chosen as the first country in Southeast Asia to launch La Maison Rémy Martin,” said Tyrel Ball, General Manager of Rémy Cointreau Malaysia.
The by-invite-only 6-day experiential pop-up was held at Zebra Square KL, which the brand had transformed into a lifestyle haven offering artisanal masterclasses and exclusive workshops. Cognac enthusiasts, fans of the Maison and members of the media alike were invited to discover a curated journey of interactive experiences highlighting the motto, “One Life Live Them”.
Embodying the motto were various sections offering unique and enriching experiences to encourage guests to explore and celebrate every facet of themselves.
Artistic Direction saw guests on a special tour detailing the history of Rémy Martin and the cognac making process led by Rémy Martin’s Cellar Master Baptiste Loiseau, who also officiated the opening of the pop-up on its first day.
Watch: How to customise your cognac experience as told by Cellar Master Baptiste Loiseau
Next, guests had the opportunity to witness a live demonstration of craftsmanship through a leather making workshop, where they could customise small leather goods.
In Opulence Revealed, Rémy Martin International Brand Ambassador Gan Chian Mei guided the crowd through a comprehensive tasting session. Guests were presented a table of ingredients featuring fruits, nuts, sweets and spices to complement the complex notes of the Rémy Martin XO.
To complete the journey, Celebrating Talents saw special talks by the talent of the day – including Hannah Tan, Jenn Chia, Jojo Goh, Koe Yeet, Roen Cian and Weiron Tan – to motivate guests to discover their own potential.
Guests were also treated to a selection of craft cocktails and performances by local DJs and bands throughout their journey at La Maison Remy Martin.
See also: Opulence Revealed: Getting to know the Rémy Martin XO
Follow the hashtag #OneLifeLiveThem on Instagram for more photos and updates.
Photos: Remy Martin
