First Scoop: Panerai Pavilion Kuala Lumpur store opening

25th July, 2019
Pavilion Kuala Lumpur
Panerai Pavilion KL store opening

Meet the first standalone Panerai boutique in Malaysia!

Italian Embassy’s Chargé d’Affaires, Mrs. Silvia Marrara; Managing Director of Panerai Southeast Asia and Oceania, Giacomo Cinelli; Executive Director of Valiram Group, Sharan Valiram; and Pavilion Retail and Leasing Senior Director, Lovell Ho at the ribbon cutting ceremony

Mesmerising aquatic installations like this larger than life 'venomous octopus' adorned the store entrance

Managing Director of Panerai Southeast Asia and Oceania, Giacomo Cinelli and Executive Director of Valiram Group, Sharan Valiram showing off their Panerai watches

Sean Wong

Miss Universe Malaysia 2019 Sweta Shekon

Jazel Lim and Dennis Yin

Josh Kua

DJ Blink kept guests entertained throughout the evening

Altimet

Guests were served Italian-inspired cocktails and liqueurs from The Rock Bar, quite literally built into a rock crevice

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Premium Italian sports watchmaker Panerai, along with its partners at Swiss Watch Gallery, recently celebrated the opening of its first standalone boutique in Malaysia, located at Pavilion Kuala Lumpur.

Gracing the event with their esteemed presence were Managing Director of Panerai Southeast Asia and Oceania, Giacomo Cinelli; Executive Director of Valiram Group, Sharan Valiram; Italian Embassy’s Chargé d’Affaires, Mrs. Silvia Marrara; and Pavilion Retail and Leasing Senior Director, Lovell Ho.

Also spotted among more than 80 VIP guests, media and friends of Panerai were Miss Universe Malaysia 2019 Sweta Shekon, singer/rapper Altimet and social media influencer couple Dennis Yin and Jazel Lim.

Spanning 81 square metres, the new boutique is designed to emulate the underwater Panerai universe through multi-sensorial installations. Guests were invited to explore the aquatic imagery of venomous octopuses and ravenous sharks decorating the store entrance, even as they were served fresh seafood and canapes as well as Italian liqueurs and cocktails from a bar built into a rocky crevice. Meanwhile, DJ Blink keep guests entertained with electronic beats.

Inside the store, guests were given an exclusive look at the brand’s Submersible collection, including the latest Panerai Submersible Marina Militare Carbotech™ – 47mm (PAM00979), a professional underwater timepiece dedicated to its historic partnership with the Italian Navy.

Alongside the navy-approved collection were four new Radiomir watches featuring a military green dial that reinforces their historical identity. Executed by the Panerai Manufacture in Neuchâtel, the watches will be available exclusively at Panerai boutiques only.

Drop by the new Panerai store to shop your next timepiece now.

Related: With a new store, Panerai wants you to dive into the depths of its story

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