All you need to know about the first adidas Brand Center in Malaysia

adidas Brand Center Henry Golding

It is the biggest adidas store in the country, offering the best adidas innovations, experiences and services.

(From left) HC Chan, Chief Executive Officer of Sunway Malls & Theme Parks; Philip Ho, Country Manager of adidas Malaysia; Henry Golding, adidas creator; and Colin Currie, Managing Director of adidas Asia-Pacific officiating the grand opening of adidas Brand Center Sunway Pyramid.

Last weekend, adidas proudly unveiled its first adidas Brand Center in Malaysia, marking a significant milestone in the brand’s planned expansions in Southeast Asia.

The grand opening of the store at Sunway Pyramid saw the presence of both the mall and adidas representatives, along with adidas brand creators including Malaysian-born Crazy Rich Asians breakout star Henry Golding.

For fans of adidas and sports style apparel alike, the all-new brand center promises to offer the best adidas innovations, experiences and services to inspire us all to lead more active lifestyles. Here’s everything you need to know about the flagship – and why you should visit.

It is the biggest adidas store in the country

Notice the local elements such as the words "Petaling Jaya" emblazoned on the left pillar and KL's skyline adorning the right pillar, as seen from the facade of the store.

There's an adidas Originals section for avid fans of the best-selling range.

Of course, there's a dedicated men's section...

...women's section...

(which comes with a separate locker/changing room for safety and convenience)

...and kid's section too!

Then there's the Test & Create room where runners can test out the range of adidas footwear on the treadmills provided.

(swipe left for more photos of the store)

Spanning across 1,328-square metres (equivalent to four shop lots) in LG1 of Sunway Pyramid, the new adidas Brand Center is now also the largest adidas store in the country. This makes the sprawling outlet the ultimate destination to shop the full adidas range, from sports performance to sports style and special releases.

Inspired by a stadium design, the first-of-its-kind retail concept in Malaysia incorporates Malaysian elements, such as iconic local landmarks, that are seamlessly integrated into one spacious sports hall. There’s even a corner dedicated to our nation’s most-loved sport: football.

For those less inclined to sports and fitness, don’t miss the adidas Originals section, which offers the the widest range of Originals products including the Classics collection as well as Yeezy and global creators’ collaborations.

It boasts state-of-the-art features

Henry Golding testing out his latest Ultraboost 20 at the Test & Create room

The façade of the store features two floor-to-ceiling LED screens, signalling a modern, engaging retail experience in-store. A total of 23 digital screens further enhance the store interiors, showcasing the brand’s latest campaigns with creators and athletes relevant to the local market.

What’s more, there’s a Test & Create section where runners can test out the range of adidas footwear before making a purchase. Simply try on your selected footwear and go for a run on the treadmills provided, complete with an outdoor running simulation to help you decide best for yourself.

It features the latest product innovations

Customers can also expect to shop the latest releases here, including the newly released Ultraboost 20 in partnership with ISS National Lab. Fun fact: adidas will be sending the Boost technology on a mission to the ISS, where scientists will study the Boost molding process without the effect of Earth’s gravity in order to unlock its full potential. Now that’s what we call product innovation. While that is in the works, the Ultraboost 20 promises to impress with its highly functional design that literally helps to boost athletic performance.

It offers various personalised services

Fret not if you’re feeling overwhelmed by the choices offered, there are in-store category specialists to assist with professional consultation on choosing the best fit products. Personalised services also include a Print Shop, where consumers can custom print their names on a purchased jersey on the spot.

In addition, ladies can enjoy exclusive women-only changing rooms for their safety and convenience. With the push of a button inside each thoughtfully designed cubicle, consumers can get assistance to change apparel or bra sizing.

The adidas Brand Center now serves as a hub for the monthly women’s run around Sunway City organised by adidas runners KL.

And that’s not all – the Brand Center will serve as a hub to drive more consumer activations and engagements, such as the monthly women’s run around Sunway City organised by adidas runners KL.

For more information on the adidas Brand Center or the latest adidas products, visit the official website at adidas.com.my or follow their Facebook page here.

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