Breast cancer awareness

We’ve curated a list of pink style and beauty products you can purchase to either directly or indirectly contribute to the fight against breast cancer. 

In high-income countries, approximately 9 out of 10 breast cancer patients survive 10 years. In Malaysia, only 5 out of 10 patients will make it to that same extent, according to Cancer Research Malaysia. This is attributed to late detection and poor or late access to treatment, which are potentially preventable causes.

With that in mind, the Pink October campaign continues to bear significance – and that’s why every little gesture in support of its message of breast cancer awareness counts. In fact, lending a hand can be as easy as treating yourself to a shopping spree!

We’ve curated a list of pink style and beauty products you can purchase to either directly or indirectly contribute to the fight against breast cancer. Take your pick from our selection below.

Estee Lauder Pink October collection

As part of Estee Lauder’s year-long Breast Cancer Campaign initiated in 1992, the brand has unveiled its 2020 Pink October collection. It features a new, limited-edition bottle of the signature Estee Lauder Advanced Night Repair Synchronized Multi-Recovery Complex that comes with a collectible pink bracelet to double as an accessory, on top of a Pink Perfection Lip Kit. For every purchase of the collection from September 2020 to June 2021, 20% of the retail price will go to the Breast Cancer Research Foundation. W esteelauder.com.my

Keith Kee Pink Face Masks

Going with the times, why not pick out a pink face mask to maintain social distancing in style? This one by local designer Keith Kee not only features a pink ribbon that’s the universal symbol of breast cancer awareness, it’s also one of the merchandises under the MODA campaign in partnership with Estee Lauder. Sold via vending machines placed in Pavilion KL, Mid Valley Megamall, Sunway Pyramid and Avenue K, funds from the sales of the merchandise will benefit four cancer organisations in Malaysia. Find out more here.

Balmain frayed cotton tweed mini dress

Looking for a pink outfit to wear to one of the Pink October events you’ll be attending this month? Make a statement in this cute Balmain tweed dress that’s elegant and timeless – sure to last you well after the month’s happenings. W net-a-porter.com

Aveda Hand Relief Moisturizing Crème with Cherry Almond Aroma

This year, Aveda has launched another limited-edition hand cream to raise funds for The Breast Cancer Research Foundation® (BCRF). The hydrating cream is formulated with andiroba oil and over 38 flower and plant essences including tonka bean, certified organic orange and ylang ylang to intensely moisturise the hands, while leaving a pleasing cherry almond aroma. With every purchase of the product from September 27, 2020 to September 26, 2021, $5 will be donated to the foundation – up to a maximum donation of $350,000. W aveda.com

Bonia Miley Belted Saddle Bag in Blush Pink

Add a dash of blush pink to your outfit with this versatile Bonia Miley bag, which can be worn across the body with the detachable shoulder strap, carried on the shoulder or by the hand, or used as a belt bag. Alternatively, you can go full monochrome pink by matching the bag with one of the pink garments on this list. W bonia.com

Celest Thoi Pink Scrunchie 

Even a scrunchie can speak volumes for breast cancer awareness – at least one that’s designed for that purpose. Created by bridal designer Celest Thoi as one of MODA’s pink merchandises for its Pink October campaign, every sale of this cute pink ribbon scrunchie from the aforementioned malls will be used to fund breast cancer research. Plus, it can be used to hold your tresses in place or worn around the wrist as an accessory. W moda.com.my

Bobbi Brown Powerful Pinks Luxe Matte Lip Color Duo 

In conjunction with the Estee Lauder Companies Breast Cancer Campaign, Bobbi Brown will also make a donation to the Breast Cancer Research Foundation® (BCRF) with every purchase of the Powerful Pinks Luxe Matte Lip Color Duo. Featuring a pair of the brand’s luxurious matte lipsticks in Boss Pink and Razzberry, 50% of every purchase will go towards the foundation. The promotion runs from September 7, 2020 to June 30, 2021. W bobbibrowncosmetics.com

Alia B Awaken sweatshirts

Together with local artist Sofia Haron, Alia Bastamam has designed an exclusive sweatshirt with her striking artwork in support of the Nationa Cancer Society of Malaysia. Named Awaken, the artistic painting of an eye within a mouth is inspired by the importance of looking inward beyond what’s projected on the surface. With this message, they hope to promote self-awareness that we can begin to build a deeper connection with humanity. Available in black or white, all proceeds from these sweatshirts will benefit NCSM. W alia-b.com

Brian Khoo twilly scarf

Like Celest Thoi and Keith Kee, Brian Khoo is one of the 16 MODA designers who has contributed his time and design flair for Pink October. His merchandise consists of two twilly scarves – one in blue and the other in pink (pictured above) – ideal for mixing and matching with a friend! The animal print motifs are reminiscent of his previous collections, and the scarves can be styled a variety of ways, such as around the neck, tied around your hair or adorning your handbag. W moda.com.my

Related: It’s time to debunk these 10 common (and uncommon) breast cancer myths