Freja brings her signature nonchalance to the campaign visuals, shot by top fashion photographer Angelo Pennetta on the streets of Paris.

Longchamp has a fresh new face to front its Fall 2017 campaign and it’s none other than Danish supermodel and “Queen of Cool” Freja Beha Erichsen.

Capturing Longchamp’s heritage with the Parisian attitude of Liberté, Spontanéité, Sensualité, Freja brings her signature nonchalance to the campaign visuals shot by top fashion photographer Angelo Pennetta on the streets of Paris.

Styled by Géraldine Saglio, the Mademoiselle Longchamp takes the spotlight as the season’s ‘it’ bag – an on-trend satchel in supple, sensual calfskin leather with sporty perforation detailing and a double strap for hand, shoulder or cross-body wear.

Also seen on Freja are key ready-to-wear pieces in leather, including stretch pants and a patent aviator jacket, as well as the Longchamp Madeleine, a top handle handbag with a wide flap and emblematic bamboo clasp.

Watch out for the print campaign in mid-August, followed by a film from French director Thomas Lachambre, to be released early September on social media and www.longchamp.com.