Back in March, Tiffany & Co. unveiled its latest campaign for Tiffany HardWear with the help of global House ambassador ROSÉ from BLACKPINK, showcasing the collection’s diamond-intensive designs that express Tiffany’s signature sophistication balanced with a rebellious edge.
Now, ROSÉ joins Tiffany & Co. once again to present new titanium designs to the HardWear collection that appear to push this fierce, New York-tough energy and attitude even further. The new releases, a bracelet and necklace, sees black titanium take the centre stage, constituting all but one of the gauge links in each piece.
A single 18k rose gold pavé diamond link shines in stark contrast to the inky dark chain, its diamonds meticulously set to achieve the greatest possible shine.
First debuted in 2017, the Tiffany HardWear collection has already cemented itself as one of the House’s most beloved jewellery lines, thanks to its bold, distinctive designs that offer a brilliant play on tension, proportion and colour.
Its most recognisable motifs, the gauge link, is inspired by a 1971 bracelet from The Tiffany Archive, while its industrial aesthetic pays tribute to the power and defiant essence that reverberates through the streets of New York City. Reflecting this industrial, edgy ethos, portraitures of ROSÉ showcasing the collection’s newest pieces are shot against a stark, reductionist space, allowing the jewelled creations to further shine through.
The new black titanium and 18k rose gold with pavé diamond styles are available on tiffany.com, and in Tiffany & Co. stores worldwide in July.
Source: Tiffany & Co.