Oribe unveils the new Hair Alchemy Strengthening Masque to its award-winning Hair Alchemy Collection—focusing on fragile, breakage-prone hair. This silky soft treatment masque gently conditions while reinforcing hair from the inside out, suitable for those with naturally weak and thin hair. 

The silicone-free solution draws inspiration from nature’s apothecary, combining ancient superfoods and phyto-technology to revitalise strands. Moisture-magnifying Shea Butter and Yacón Root hydrate and nourish damaged hair, while Curative Blend (a chia seed, named after the Mayan word for strength, plant-based protein, and bio-fermented bamboo leaf) infiltrates the hair cortex to form a protective scaffold over each strand to avoid breakage. The Castor Seed Oil on the other hand, helps to seal and protect the hair’s outer cuticle to lock in moisture and impart reflective shine.

The Hair Alchemy Strengthening Masque, is a silicone-free formula suitable for all hair types. The Masque can be used as a daily deep conditioner for people with texturized or extremely dry locks, or once a week on finer strands to treat damaged hair.

The Hair Alchemy Strengthening Masque will be available on Oribe.com and at Oribe salons (Makeover Hair Salon, Bangsar, KL; Hairzone Studio by Michael Poh, MyTOWN Shopping Centre, KL; Royal Salon, Kota Kinabalu, Sabah) beginning 21 March, 2023.