Kate spade new york’s much-anticipated Spring 2023 Campaign is finally here, urging women all around the world to embark on a year-long adventure of unforeseen events and unforgettable adventures. 

This inspiring campaign, headlined “It All Started With,” shines a focus on seven remarkable Malaysian women, whose different backgrounds, ages, and successes serve as a profound celebration of womanhood and resilience.

Sweet Qismina, an actress with captivating charm and flexibility, leads the campaign. Joining the actress is Dhabitah Sabri, Malaysian diver with an unrelenting attitude of drive and tenacity; Sharifah Rose, a multi-talented all-arounder; Sharina Shahrin, a futuristic artist who infuses imagination and creativity into her work; Sonya Danita Charles, a boundary-breaking model who subverts convention and stereotypes; Vivian Foo, a trailblazing pilot who lays the groundwork for female empowerment; and Bay Doucet, an inquisitive model whose willingness to learn knows no bounds. 

These seven women embody the essence of kate spade new york, celebrating originality, authenticity, and embracing the unexpected—through their tales and distinct travels.