The new collection will comprise 43 pieces and will make its grand debut on May 18, 2017 on www.mrporter.com.
Mr Porter, the global online destination for men’s style, has announced the upcoming launch of an exclusive capsule collection with fashion house Gucci, under the creative direction of Alessandro Michele.
Inspired by urbanism and self-expression, the new collection will comprise 43 pieces and will make its grand debut on May 18, 2017 on www.mrporter.com.
Ready to wear, shoes and accessories are all covered in the collection, anchored in classic tailoring silhouettes, finished with a dash of sportswear in the house’s signature rich textures and vivid colour palettes. That means we can all expect lots of zesty oranges and yellows, contrasted with azure blues and emboldened with Bordeaux reds.
Gucci’s iconic motifs like the bee and tiger will also not be missing, added to with new motifs like the skeleton and the cat, playfully emblazoned across the body of a blazer or pocket. Some of the stand-out pieces include a lilac fil coupe shirt, a yard wool jacquard bee crewneck sweater, a blueberry-coloured technical jersey zipped jacket and a pair of the iconic horsebit loafers.
The rest of the collection features blue-washed five pocket jeans, prep school-inspired tailored jackets and trousers along with two formal suits, technical sportswear, and small accessories including leather bracelets, cufflinks, ties, watches and scarves. A yellow Gucci label will feature across each ready to wear piece, unique to this exclusive capsule collection.
This exclusive capsule collection is an exemplary union of Mr Porter’s traditional English-tailoring roots and Gucci’s Italian romanticism, and all pieces are anchored in a lightness in spirit and eccentricity.
An integrated global marketing campaign will launch this partnership across Mr Porter’s social media, email, and website and app platforms, culminating in an exclusive Mr Porter x Gucci video shot on location in London .
“We are the thrilled to partner with Gucci on this exclusive project, at a time when the House is so vibrant and influential in its designs. Alessandro and his team’s talents truly shine through with this unique capsule collection of iconic pieces, all of which we’re sure will be an instant success with our global customer,” Toby Bateman, managing director of Mr Porter was quoted as saying.
Keep updated at the Mr Porter website here.
