How brands are speaking to a new generation of shoppers who don’t care for ads

Gucci is reaping the rewards of spinning its marketing direction towards this group of young buyers and many other brands are getting on board. Gucci reported a soar in organic sales of 49% in Q3 of this year according to…

Salvatore Ferragamo’s iconic Vara shoes now come as a bag

Though sleek and sophisticated on the outside, the Vara Rainbow offers a youthful and vibrant surprise under its flap. When it was first conceived in 1978, the Vara bow quickly became a signature style for Italian shoe designer Salvatore Ferragamo.…

The Rock pays tribute to U.S. Armed Forces in new Under Armour Project Rock collection

The collection has been tested to withstand the toughest conditions and most vigorous workouts by the man best known for the job, The Rock himself. Following his original Project Rock collaboration with Under Armour last year, Dwayne “The Rock” Johnson…

The most statement-making accessories of Spring/Summer 2018

These are the accessories trends that stand out in their own right; pieces that make a statement whether paired with a striking outfit or an inconspicuous one. From bags to hats to jewellery and sunglasses, accessories are one key statement…

Upclose with the St. Regis Bridal Capsule Collection by Marchesa

The collection features four intricately designed couture wedding dresses inspired by the brand’s most iconic hotels and resorts destinations – New York, Punta Mita, Dubai and Mumbai.   In conjunction with the debut of the Weddings Redefined experience happening from…

What’s trending: Berets

We’ve spotted some ultra-stylish looks for inspiration on how to wear the beret so you can up your accessories game for Fall/Winter 2017. It was worn by every model in Christian Dior’s Fall 2017 fashion runway and by front-row guest…

Cruise/Resort 2018: Our favourite looks to wear for the holidays

From summer-friendly bikinis and shorts to winter-appropriate boots and coats, here are our favourite Cruise 2018 looks to wear for the holidays. After much anticipation, Cruise/Resort 2018 collections are finally landing in stores! Now that we’ve already spotted the hottest…

What’s trending: Tinted glasses

Forget the typical black, brown and navy shades, now’s the time to experiment with bold, vivid coloured designs. Looks like adventurous colours are the highlight for Fall 2017 eyewear collections, seeing that coloured-lens sunglasses are everywhere right now. Forget the…

How to wear monochrome outfits like these fashionistas

We’ve picked up some tips and tricks to wear unicolour designs from our favourite fashionistas so you can match your outfit like the pros. What do style bloggers and celebs Aimee Song, Camila Coelho, Chriselle Lim and Rihanna have in…

LVMH’s new lifestyle and e-commerce platform wants to teach you how to party

What truly stands the platform apart is its sale of experiences and bespoke travels to exotic locations complemented by LVMH’s wine and spirits. French luxury conglomerate Louis Vuitton Moët Hennessy (LVMH) has revealed to Business of Fashion that it is…