Run by Al Habtoor Motors, the new space is located on the Sheikh Zayed Road and is impossible to miss with its horseshoe grill arching the glass doorway.

Bugatti has a brand new showroom in the centre of Dubai and, on top of it being the brand’s most successful dealership hailing from the UAE, it is also the world’s largest Bugatti showroom.

Run by Al Habtoor Motors, the new space is located on the Sheikh Zayed Road and is impossible to miss with its horseshoe grill arching the glass doorway. The space boasts over 240 square meters with a lounge featuring the marque’s own brand of furniture and private art viewing.

The new space is also dedicated to the Chiron, the replacement of the Veyron that has already sold more than half of its limited 500 models made, with 26% of the Chiron sales from within UAE itself.

Previously, it has sold 55 Bugatti Veyrons and is now in the midst of honouring 3o local orders for the Chiron.

President of Al Habtoor Motors, Sultan Al Habtoor says, “The UAE is always striving to be the best. Our target was therefore to bring the largest, most beautiful Bugatti showroom to the heart of Dubai.”

Bugatti’s global head of sales, marketing and customer service, Dr. Stefan Brungs says, “A location of this significance and appeal for our brand has earned a superlative showroom.

“Many Bugatti customers who have been the closest and most loyal ambassadors of our brand for many years live in this region.”