This confirms rumours that have been circulating heavily weeks before the premiere, first sparked when Supreme founder James Jebbia was spotted at the last Louis Vuitton’s men’s show.
Fashion has come a long way.
For an idea of just how long, there was a time when collaborations were unheard of (imagine no H&M x Balmain or Coach x Selena Gomez)and brands actually get petty and issue cease and desist orders if another brand pimps them on their products, as in the case of Supreme and Louis Vuitton.
In 2000, the New York based street style brand was made to recall all its skate decks produced with Louis Vuitton famed monogram for using it without permission. Though we understand the copyright infringement there but it also part flattery of the highest degree that they wanted it to do so so bad they went ahead without prior agreement.
Fast forward 17 years and Louis Vuitton have changed their minds completely. It premiered a full range of clothing, bags and accessories sporting Supreme’s logos and signature chilli red at the recent Paris Men’s Fashion Week. What’s more surprising is that it’s not just a small capsule collection either – the range saw jerseys, sneakers, bandanas and even hats, luggage tags and fanny packs (?) on top of jackets, duffels and more.
Of course, Louis Vuitton’s iconic trunks also got a splash of Supreme.
This confirms rumours that have been circulating heavily weeks before the premiere, first sparked when Supreme founder James Jebbia was spotted at the last Louis Vuitton’s men’s show.
As for the skate decks that started it all? We’re proud to report, yes, there is an authorised one LV x Supreme one now.
(Photos: Louis Vuitton, Supreme)
