She is her own brand of mystique, a “monster” of raw talent, and a voice that demands to be heard – whether musically, politically or philanthropically.

Lady Gaga wears the Tudor Black Bay 41mm watch in the #BornToDare campaign shot.

Lady Gaga needs no introduction. If breaking into the music scene in 2008 with her catchy, chart-topping singles Just Dance and Poker Face didn’t catch the world’s attention, her consistently provocative fashion sense and unconventional approach to art surely did.

From making her debut at small NYC clubs to selling out 25,000-set arenas on her Joanne World Tour and earning 6 Grammy Awards, 1 Golden Globe Award and countless MTV Awards, it’s clear that she has become a force to be reckoned with. She is her own brand of mystique, a “monster” of raw talent, and a voice that demands to be heard – whether musically, politically or philanthropically.

Her latest partnership with Tudor simply refines the complex message that she pronounces wherever she goes, in varying forms. It’s a message that is synonymous with the campaign manifesto: “For those who are up for anything. For those who face their fears. For those who reinvent themselves every day. A TUDOR is born to dare.”

All that she is known for can easily be summed up as the personification of the spirit that Tudor has lived by since its conception – she is #BornToDare.

Gaga sports the Tudor Glamour Date 31mm steel case.

Despite being introduced just this year, the campaign finds its roots in the founder’s vision for the Swiss watch brand – to manufacture watches made to withstand extreme conditions; watches made for the most daring lifestyles. And daring indeed is a fitting description of Gaga’s journey.

Watch the latest #BornToDare campaign video below for more proof.

 

For more information on the campaign, visit the official website at tudorwatch.com.

Images: Courtesy of Tudor

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