Khoon Hooi and Crème de la Crème unveil the first designer ice-cream

Ice-cream, but make it fashion.

We are about more than just luxury. We are about appreciating the finer things in life whilst always being two steps ahead and aspiring for the next best thing whether in fashion, lifestyle, dining, travel or everything in between. We do it first class all the way, nothing less. It’s in the name.