For every Dior Love Chain post, 1 dollar will be donated to WE Charity, the charity division of WE Movement (formerly Free the Children).
With the aim of raising funds for charity, the House of Dior kicked off a viral movement it calls the Dior Love Chain, which beckons the public to answer the crucial question: And you, what would you do for love?
For every Dior Love Chain post, 1 dollar will be donated to WE Charity, the charity division of WE Movement (formerly Free the Children). The Canadian organisation supports education, healthcare, and clean water initiatives in developing countries to help break the cycle of poverty and child exploitation.
Long-time Miss Dior ambassador, Natalie Portman helms the initiative with her declaration for love. Here’s a quick look at the evolution of Miss Dior perfumes fronted by the actress and director herself.
Miss Dior Cherie (2011)
Miss Dior Le Parfum (2012)
Miss Dior Eau de Toilette (2013)
Miss Dior Blooming Bouquet (2014)
Miss Dior Absolutely Blooming (2016)
Miss Dior Eau de Parfum (2017)
Besides Natalie, other Dior ambassadors including Charlize Theron, Jennifer Lawrence, Camille Rowe, Eva Herzigova, Bella Hadid, Johnny Depp, and Robert Pattinson also share their answers in the first viral film of the chain.
Alongside them, iconic stars, influencers, top models and artists, as well as anonymous members of the public presented their sincere, humourous and creative answers, each embodying their own vision of love in the film.
And you, what would you do for love?
Join in the movement and film your answer in black and white by talking, singing, dancing, or drawing, in your own unique style. Post your answer on Instagram with the tags @wemovement @diorparfums #diorlovechain #missdiorforlove #diormy. Then, nominate two (or more!) of your loved ones to help Natalie build the Love Chain for a good cause.
Images and video: Courtesy of Dior