Just when you think the Y2K nostalgia may be over in fashion, Blumarine and Heaven by Marc Jacobs strike with a heavy-hitter collaboration full of the biggest trends of the 2000s. The duo announced the release of an 11-piece collection that can be mixed and matched to create full looks. The capsule features some of the best-selling items across both brands including pink camo print pieces, denim micro-minis, baby tees, a chain belt, embroidered jackets and ultra-cropped fuzzy cardigans that exude Barbiecore-meets-Elle Woods.
“In my teen and college years, I fell in love with the Blumarine brand and aesthetic – it was the ultimate in feminine, aspirational fashion to me. I remember lusting after Blumarine advertisements. There was something very powerful about the way the brand depicted women, and I felt instantly moved by these images,” said Ava Nirui, creative director of the Heaven by Marc Jacobs line. “There are so many parallels between Blumarine and Marc Jacobs, then and now, and I think this collection makes total sense for both of us.”
The collection launches with a campaign captured by Canadian photographer Petra Collins, backed by renowned stylist Lotta Volkova, as well as a diverse cast of models. Set within a high school, the images further amplify the youthful energy of the collection. “Each piece of the capsule is a gem and truly reflects today’s spirit, balancing ease and coolness in the most feminine and lighthearted way,” said Nicola Brognano, Blumarine’s creative director, via a press release.
Photos by Heaven by Marc Jacobs.