This 2017, we welcome once more the creative story-telling and thoughtful aide-mémoires of the gift-giving spirit of the season.

Coach 2017 Holiday Ad Campaign

Come December every year, we look forward to all the joyous holiday films from our favourite brands to get us in the mood for Christmas. Different versions of Santa, ways of celebrating Christmas as well as heartwarming stories for the season never fail to leave us with a cheerful festive glee or a twinkle in the eye (we swear that’s not a tear).

This 2017, we welcome once more the creative story-telling and thoughtful aide-mémoires of the gift-giving spirit of the season. Here’s 10 holiday campaign films that got us feeling all of that Christmas magic.

Tory Burch

Santa can come in different forms, your best friend, your partner, your mum or…Tory Burch herself! Watch to see Mindy Kaling’s surprise and a relatable twist at the end.

Christian Dior

Follow the golden trail in Dior’s winter wonderland (reminiscent of Narnia) in this short film and you may just find your ideal Christmas gift.

Coach

The holidays can be celebrated many ways and Coach gives us some ideas of that Uptown funk vibe to party our way through the season.

Burberry

Who says Christmas sweaters are ugly? Cara Delevingne and Matt Smith star in Burberry’s holiday ad campaign to show us how to pull off the look and have a good time while at it too.

See also: Knit sweaters to get cosy in this season

Christian Louboutin

While you’re away, Santa’s elves come out to play (or rather, work). Don’t we all wish we had a little help with the Christmas decorations too?

Michael Kors

If you need a little outfit inspiration for the season, Michael Kors has a protip: glitter and gold works like magic!

Hermès

‘Tis the season for dreams to come true…even for a poet in his own little theatre.

Dolce & Gabbana

We hear Santa’s sleigh bells ringing in the distance, or is that Domenico Dolce and Stefano Gabbana bringing us our goodies this time?

kate spade new york

Sometimes, joy comes from the little things you see while walking across the street. Fernanda Ly shows how.

YSL Beauty

It’s all about fireworks and dazzling lights at YSL Beauty this holiday – what better way to end the year than with a literal bang?

 

Images: Courtesy of kate spade new york and Coach

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